Honesty: We conduct ourselves correctly because we utilize the resources assigned with responsibility and transparency, showing respect towards the possessions of others (material honesty), because we clearly express our thoughts and beliefs (intellectual honesty) and because we behave in accordance with the company’s policies and values, always aware of the consequences of our actions (moral honesty).

Result Orientation: We fulfill our commitments, and whenever possible we surpass them by searching to improve our performance while keeping in mind that we are responsible for ensuring that the results of our activities add value to the processes in which we participate.

Team Work: We build teams in order to accomplish the shared objectives, while adding talent and commitment and respecting the difference of opinions, knowledge and abilities because teamwork, respect and mutual support are the foundation of our relationships.

Trust: Is the outcome of behaving in accordance to the values of Grupo Herdez, it is the consequence of honest behavior, of being focused on results, of working as a team and at the same time it connects these three values and integrates them into a coherent, meaningful set.