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| The Company suffered the loss of Don Enrique Hernandez-Pons in mid-2000 and his two sons, Enrique and Hector Hernandez-Pons, assumed the roles of Chairman and Vice President of the company. They undertook an internal restructuring of the organization with the goal of attaining higher standards of efficiency, productivity and profitability. |
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| In 2002, the Group entered a 50% strategic alliance with Barilla, GeR Fratelli, S.p.A., a world leader in pasta, for the production, distribution and marketing of pasta products in Mexico through Barilla Mexico, S.A. de C.V., which acquired the Yemina and Vesta pasta brands. |
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| The Company invested in a new industrial complex named “Duque de Herdez” in San Luis Potosi in order to increase installed production capacity. In 2004 the Board of Directors appointed Mr. Hector Hernandez-Pons Torres Chairman and CEO of the group. Measures were implemented to reduce operating expenses, rationalize the product portfolio and reduce bank debt. The new McCormick de México plant was inaugurated in the “Duque de Herdez” industrial complex, increasing production capacity in order to meet market demand in an efficient and timely manner. |
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| In 2006 Herdez launched the “Herdez Nutre” program, whose mission is to contribute to the nutrition of malnourished mothers and children in indigenous communities in the mountains and coast of the State of Oaxaca. A distribution contract was signed with Ocean Spray International, Inc. for the exclusive distribution of cranberry juice beverages in Mexico. |
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